Her sister Cara may be known for grabbing headlines, but Poppy Delevingne is no stranger to the spotlight. Often referred to as an “it girl”, the UK model and style icon has been nabbed by fellow British brand Jo Malone to front its new campaign.
Named the Jo Malone London Girl, Delevingne is the brand’s first global ambassador - a role which she is eager to embrace, as she’s a long-term fan of the Jo Malone London brand.
“I’ve been wearing Red Roses since I was 22. The first thing that drew me to my husband James was his scent, and when I asked him what it was, he said Amber & Lavender,” Delevingne tells WWD.
“My home is overflowing with Jo Malone London candles and I scented my wedding with Orange Blossom, which still gives me butterflies. is woven into the fabric of my life and I couldn’t be happier to be working with a brand I love so much.”
In her role as brand ambassador, Delevingne will curate and host a range of special events all around the globe.
