With its first ever celebrity signing in the Australian market, John Frieda is thrilled to announce quintessential Aussie model and TV personality Rachael Finch will be spokesperson and celebrity educator for the brand.
Finch will make her debut for John Frieda in July, featuring in a series of advertorials and videos focusing on the brand’s ranges: Luxurious Volume, Frizz Ease, and Brilliant Brunette.
“Rachael’s star continues to rise, the ideal combination of brains and beauty. Rachael is aspirational, passionate and professional, a strong woman who carves her own path. There was no better choice as our first celebrity spokesperson,” says John Frieda senior brand manager Caley Adamson.
Finch adds, “I am thrilled to be working with John Frieda haircare, a brand I have long been a fan of. I live a busy lifestyle and I only use products that deliver on what they promise. In my work, it’s important to look my best, my hair routine needs to be effective and the products easy to use. I also love spending time outdoors so products that fight frizz are essential.”
