Singer-songwriter, Rita Ora has announced the upcoming launch of her new hair care brand, TYPEBEA.
The high-performance hair care brand, which has been three years in the marking, is created and co-founded by Australian beauty entrepreneur and founder of Vida Glow, Anna Lahey.
"I’m so excited to finally announce a huge passion of mine, @TYPEBEA, high-performance hair care for all hair types that I’ve created with @anna.lahey," Ora shared via Instagram.
"The relationship we have with our hair is so personal. For me it’s a huge part of my identity, creativity and confidence."
"Throughout my career I’ve had nearly every hair colour and style. My hair has been bleached, I’ve had extensions, I’ve cut it short. But now I can say my hair is the healthiest it’s ever been. I can’t wait to share this with you," she said.
Lahey also shared her excitement for the new venture.
"I can finally share @typebea a haircare passion project that we’ve been developing behind the scenes," she said.
"I’m so grateful to be on this journey with @ritaora and I cannot wait to share the official launch #comingsoon."
Though we don't have a release date yet, TYPEBEA will be launching "so soon" as per the brand's IG page. BD will of course keep you updated when we learn more.
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Image source: @typebea
