The Stenmark twins turn film producers

You're used to seeing them front of camera, but Jordan and Zac Stenmark are switching things up by also heading behind the lens as film producers for Giorgio Armani Parfum's new campaign. Filmed locally, the twins and the Stenmark.Life team worked alongside Giorgio Armani on the video campaign for its latest fragrance – Armani Code PROFUMO. 

“When we were approached by Giorgio Armani to create a film, we knew this was a dream job for us – we’ve both long admired the Giorgio Armani brand so it wasn’t hard. The campaign really drew us in with its mysterious and cool modern feel, which we felt was really bang on with our own aesthetic,” says Jordan.

Zac adds: “Being given creative control was such a wonderful experience. We’ve enjoyed being in front of the lens for many years and we felt we now had a different perspective to offer behind [the] lens."

Discussing the collaboration, L'Oréal Luxe communications director Christine Burke says: “We are incredibly proud to have worked with Jordan and Zac Stenmark and Stenmark.Life on the film of Giorgio Armani’s Armani Code PROFUMO. The production and overall aesthetic is modern and luxurious, a perfect alignment with the brand. We couldn’t be happier.”

Image: Stenmark.Life