Yahoo Lifestyle is introducing the next steps in its “NowWith” program, which is a series of short, shoppable, recurring videos starring different celebrity influencers, as well as brand and retail partners.
Building on the previously announced series featuring Nicole Richie and associated with lifestyle brand, Wyld Honey, Yahoo Lifestyle has revealed another series set to last throughout the holiday season. The brand will be partnering with famous actress, singer and major influencer in her own right, Janel Parrish, as well as retail partner eBay.
Each video, which will be hosted on Yahoo Lifestyle’s website and social media channels, will show Parrish guiding customers through products in the beauty, fashion, home decor and wellness sectors. Additionally, the videos will feature clickable content that directs viewers to products available on eBay.
The first episode, called “Deals NowWith,” will premier alongside Richie’s “NowWith” on November 15. While these programs are the only ones currently announced, Yahoo Lifestyle plans for future series to be made in collaboration with retailers and some brands across a variety of categories. The episodes will also be affiliated with a celebrity influencer, with “lifestyle inspiration from beloved pop-culture figures."
Image source: @janelparrish
