In the age of social media and potential anonymity at our fingertips, it’s no secret that cyberbullying is running rife.
Research from the American National Crime Prevention Council has found that over 40 per cent of students in the US will fall victim to some form of cyberbullying – more so girls than boys – and that over 80 per cent of teenagers in the US are now found to use a mobile device.
With these statistics in mind, one cult beauty brand has decided to push back against cyberbullying with a new online initiative.
Tarte Cosmetics’ #kissandmakeup project, first launched in 2016, sees the brand leave a kiss emoji on consumers’ social media feeds every time a trolling remark is left.
The goal of the campaign is to end hateful language online and encourages customers to do their part in the fight against cyberbullying as well.
Tarte has also released a five-shade-strong lipstick set available for purchase on National Kiss and Makeup day. The day reminds us to end any quarrels or fights we may have and instead come to an agreement with whoever we're arguing with.
Tarte has promised to donate 20 per cent of sales from the sets to the Tyler Clementi Foundation. Clementi was a victim of a cyberbullying attack in 2010 at Rutgers University in New Jersey, US, and ended his life just days later.
The brand also donates profits to March of Dimes and Step Up. You can read more about it here.
