Jurlique has always prided itself on its commitment to sustainability being fundamental to everything it does. From the sustainable practices on its biodynamic and organic farm in the Adelaide Hills, to an active reduction in its carbon cycle and water usage, sustainability is at the core of Jurlique’s business. The brand believes in giving back to the Earth more than it takes from it.
From September 2019 to March 2020, Australia was devastated by raging bushfires that swept through the nation, destroying land, wildlife and livelihoods. One of those badly affected areas was Cudlee Creek, which is located just 38km from the Jurlique farm. It was declared an emergency disaster area and still needs help to recover.
As part of Jurlique’s ongoing sustainability efforts, and to mark National Tree Day on August 2 2020, for every bottle of Jurlique Activating Water Essence sold in August, the brand will nurture a tree seedling on its farm and plant it at Cudlee Creek in 2021 to help rejuvenate the affected area.
"To be able to give back to our local community is extremely important to everyone at Jurlique, especially as many of our team members live amongst the fire damaged region, or personally know someone affected during the Cudlee Creek fires,” Jurlique farm manager, Cherie Hutchinson, said. “We are looking forward to nursing the seeds and seeing them flourish."
Jurlique has also partnered with Trees For Life, a South Australian based not-for-profit community organisation that helps restore natural environments through revegetation programs, to support bushfire recovery efforts. Through research, Trees For Life has identified areas that need immediate revegetation and has collected seeds to put back some of South Australia's most fire affected plants.
"It’s wonderful to work with Jurlique to help their local fire-affected community,” Trees For Life area manager for revegetation services, Vicki-Jo Russell, said. “The native seedlings Jurlique will grow and plant in partnership with Trees For Life will provide vital homes and food for wildlife and other benefits in a landscape that will take many years and lots of hard work and goodwill to recover. We are very pleased to support their efforts."
Customers who support the tree planting initiative will be able to follow the seedlings progress virtually at the three and six month growing phase via Jurlique’s social channels. When the seedlings are ready to be replanted at Cudlee Creek in 2021, Jurlique will invite local staff, community members and media to participate.
For further information, including interview opportunities with Jurlique brand delegates, please contact: Brand etc. Director, Gina Nixon on +61 431 811 817 or email gina@brandetc.com.au.
