They’re credited with giving raw and real accounts of beauty products, but beauty bloggers can add another item to their list of credentials - increasing the number of global beauty brands in Australia.
Traditionally seen as a small market for international brands, Australia is now noticing more global beauty brands looking to capitalise on the expanding beauty industry - and we’ve got beauty bloggers to thank for it, according to bellabox.
The rise of global beauty bloggers means that Australians are more exposed to international brands and trends. They want to be able to purchase quickly and without huge shipping charges,” says bellabox global brand director Samantha Taylor.
Many of the brands I speak with are receiving regular enquiries from Australian customers. Although many are well established abroad, they are now looking for unique ways to build a presence here, knowing the potential of tapping into the growing demand.”
