We know what music and podcasts had our attention this year, so now let's take a deep dive into what the beauty industry had front of mind for 2024.
Whether you work for a media outlet, brand or PR agency, it’s always interesting to see what search terms and articles have been trending.
When it comes to what you like to read, we had all bases covered this year – breaking news, brand events, celebrity stories, educational guides and product trend features.
So, without further ado, let's take a look back at the year that was, with the annual BD media insights report for 2024.
Top news stories:
1. The top 100 beauty companies of 2023
2. TikTok search reveals hair trends for 2024
3. TikTok-driven beauty trends to know in 2024
4. Introducing Forbes Australia’s inaugural 30 Under 30 list
5. Eleanor Pendleton announces Gritty Pretty closure
6. WWD names the 100 greatest skincare products of all time
7. One of the world’s largest beauty destinations is coming to Australia
8. MERIT announces Australian launch
9. The Body Shop falls into administration
10. Australia’s most search for skincare ingredient revealed
Top branded search terms:
1. Covergirl
2. Sephora
3. MECCA
4. Estée Lauder
5. Bondi Sands
6. LUSH
7. Bali Body
8. Dyson
9. Priceline
10. Swisse
11. Ultra Violette
12. GLASSHOUSE FRAGRANCES
13. Maybelline New York
14. L'Oréal Paris
15. Paula's Choice
16. Eau Thermale Avène
17. Fresh
18. Wella Professionals
Most viewed brand events:
1. Lancôme celebrates Génifique Ultimate launch
2. House of Sephora – March press day
3. House of Sephora – August press day
4. David Jones celebrates new flagship beauty floor opening
5. SHA showcase
6. ghd Iced Luxe holiday collection launch
8. Fenty Beauty's biggest Australian event to date
10. TYPEBEA launch
Top non-branded search terms:
1. Foundation
2. Eyeshadow
3. Face mask
4. Collagen
5. Fragrance
6. Candle
7. Powder blush
8. Scalp scrub
9. Concealer
10. Face oil
11. Lipstick
12. Shampoo
Most searched for agencies:
1. iD Collective
2. Hive
3. Portobello
4. Two Birds Talking
5. Coote Agency
6. Cassette
7. SHA
8. The Audience Agency
9. TMC
10. MAXMEDIALAB
And that's a wrap on 2024, folks!
To note, the first BD industry newsletter will be hitting your inbox January 20th, 2025. If you don't already receive the newsletter and would like to, please reach out to Aja at: aja.walter@aremedia.com.au, and we will get you added.
From everyone here at BD, we would like to thank you – our brand and media members – for a wonderful 2024.
Wishing you a relaxing holiday break, and we look forward to working together in the new year.
Header image credits: Getty Images, Trendalytics, L'Oréal, Merit, Gritty Pretty, MECCA, The Body Shop, Lancôme, Jack Owen Bennett, Luke Latty, Kat Rollings Photography, Fenty Beauty, ghd, David Jones, Forbes, @mrswhitephotos, The Fourth Creative/Rachel Yabsley and Chloe Paul.
