Instagram stories are the ever-evolving media to watch and one of the hardest medias to track.
However, Market View Online (MVO) recently tracked, captured and saved 103,325 Instagram stories in August 2022 alone. The company saw a 9% increase in the number of stories influencers posted this month compared to last month.
Based on the 103k Instagram stories MVO picked up across Australia, below are the top five accounts mentioned on Instagram stories in Australia for August 2022.
Below, MVO takes a deep dive into the influencers that drove their mention count on stories.
Coming in as the top performing account was @meccabeauty, with 909 stories generated in just 31 days.
Coming in as the second most tagged account across Instagram stories was @ltk.australia, with 339 stories generated in just 31 days.
Number three was @hellofreshau, with 292 stories generated in just 31 days.
“We believe understanding the market and your closest competitors is the key to increasing your market share and sales,” MVO said. “Many brands are fighting blind, not knowing how to outperform their competitors because they don't actually know what their competitor's strategy is.
Beating your competitors turns out to be a lot easier when you can identify their latest campaigns, launches and events. By analysing their media marketing strategy and understanding the influencers, sites and publications they are working with, it's easier than ever before to outperform your closest competitors.”
If you would like to see more details about the exact stories or the full list of influencers that drove a brand's campaign, feel free to reach out to MVO at info@marketview.online. Or if you want to learn more about competitor monitoring, click here.
Main image source: @eleanorpendleton, @aliwhittle_ and @nadiafairfax
