Following the launch of Bauer’s Now To Love network, the site has now expanded with a dedicated section for women aged 45 and older.
Titled ‘Reinvention’, the site will be helmed by former Australian Women’s Weekly editor Deborah Hutton and hold content form a number of titles including AWW, Good Health magazine and Yours magazine.
Bauer Xcel’s GM of consumer innovation Jane Waterhouse has said that the site is “not going down the news path” but instead will be “more holistic and bit of tongue in cheek but as well as some expert advice and a slightly softer environment with a longer read and an online female focus.”
Reinvention is live now.
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