Bauer Media revealed intentions to up its online game with the launch of the ‘To Love’ digital women’s network last year, and now the company has announced its next step towards achieving these goals.
As of April 1, Bauer Media will take-over full trading responsibilities for its entire digital inventory from Nine Entertainment Co’s Mi9. This deal will see advertising inventory cover content across digital and print platforms, delivering a central contact for advertisers booking campaigns with Bauer Media.
“With the launch of Bauer’s new digital lead products coming in early 2015, it was important for us to bring our digital trading capabilities in-house, streamline the booking process, and provide advertisers with greater brand synergy between print, digital and live experience opportunities,” says Bauer Media director of sales Tony Kendall.
“In the short term, it’s business as usual as we work towards transitioning the ad serving, campaign management and billing side of our business from Mi9 to Bauer Media by March 31, 2015.”
