’s social media presence continues to grow, with news that the make-up maiden is launching a blog on September 7. Featuring videos, events, product inspiration stories, recipes and Q&As, the online magazine will allow consumers to get to know the brand and the woman behind it on a more personal level.
It’s always been my fantasy to be an editor at a magazine, to be able to tell the story my way,” Brown says. This lets me do it. It isn’t about e-commerce – we direct back to our website for that – but more about how you can achieve realistic beauty, what inspires me and things like that.”
Maureen Case, president of Specialty Brands for the Estee Lauder Cos. Inc. says the blog provides another channel through which the brand can connect with savvy consumers across the globe. [Sixty-three] per cent of people in China get their information about cosmetics brands online and not in store. The US numbers are similar. These are savvy consumers and it’s important that brands engage them… this allows us to communicate in a very cost-effective way.”
You can check out the blog at http://bobbilovesblog.com.
