Brands are finding increasingly creative ways to use social media to promote new products. For the launch of , the brand is encouraging social-media users to share their love of polka dots by tagging dot-themed images with the hashtag #MARCtheDOT.
As part of the campaign, an Australian-exclusive competition will run for three weeks as of September 10, 2012, with 21 daily winners of a Dot fragrance pack valued at $160. One lucky person will receive a Marc Jacobs handbag.
To be in the running, participants must Like” the Marc Jacobs Fragrances Facebook page. Click through to the tab Dot Sweeps”, select Australia” and complete the registration form. Finally, upload a photo onto Twitter or Instagram and tag it with #MARCtheDOT. The competition is already underway, finishing at the end of September.
Olay meanwhile is pulling on the heartstrings of fans with its new Facebook app, Olay Memories. The app uses sophisticated technology to evaluate key moments in users’ Facebook lives to present back a this is your life”-style social movie to share with friends.
According to P&G marketing director Sujay Wassan, The Olay Effects app is our gift to Australian women to share the happiest moments in their life and to reflect on what’s important to them. As many Olay Total Effects users would tell you, skincare should be the simplest thing in life and this app is a reminder of that.”
The app can be accessed from www.facebook.com/OlayANZ or www.olaymemories.com.au.
