Those intrigued by what goes on backstage can now have their curiosity satisfied with the launch of #BackstageInsider, #ATribute to #ArmaniBeauty. The hashtag-heavy initiative invites the public to see what happens beauty-wise behind the scenes at a Giorgio Armani runway show.
A high-definition camera harnessed via helmet on eye-level reveals just what happens during the beauty prep for a typical catwalk event.
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Viewers will see the likes of internationally-renowned Giorgio Armani make-up artist Linda Cantello in the process of design, as well as blending custom creations on the models themselves.
Launched in celebration of 40 years of Giorgio Armani Beauty, #BackstageInsider can be viewed online now.
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