Whether you work for a media outlet, brand or PR agency, it’s always interesting to see what topics and articles have sparked the interest of other people in the beauty industry.
Each month sees new trends arise for searched keywords, and June was no different.
To help gain a true insight into what was top of mind for the industry, let's take a look back at BD's media insights report* for June.
Top five news stories:
1. The influencers who drove AFW's multi-million PR value
2. Rare Beauty appoints new Australian PR representation
3. Mamamia names new editor-in-chief
4. The lash-down: The latest in false lash technology
5. Australia's most loved retailers have been crowned
Top branded search terms by media:
1. Dermalogica
2. Dr. LeWinn’s
3. Natio
4. OUAI
5. Eau Thermale Avène
6. Dyson
7. Rationale
8. COVERGIRL
9. SkinCeuticals
10. Olay
Top non-branded search terms by media:
1. Eye care
2. Brand contact
3. Eyeliner
4. Collagen
5. Curl
6. Concealer
7. Anti-ageing
8. Face oil
9. Serum
10. AHA exfoliant
*SOURCE: GOOGLE ANALYTICS JUNE 1 - 30, 2024
Header image credit: Getty
