marie claire, the fashion magazine-turned-beauty retailer, has unveiled its latest digital venture via British chain store, Next.
The partnership sees an editorial content hub featured on next.co.uk which includes articles and over 100 beauty brands, from ghd to Benefit, The Ordinary and Aveda, that consumers can purchase from. The hub will be powered by the magazine’s ecommerce extension, Fabled by Marie Claire, which launched in 2016.
“Our new venture creates a powerful partnership combining the complementary capabilities of each business: Fabled’s beauty expertise and brand relationships, the unrivalled authority of marie claire, with the e-commerce expertise of Next," said Fabled by Marie Claire managing director Amanda Scott.
“marie claire’s influence in the beauty sector remains unparalleled, both with consumers and beauty companies,” added marie claire managing director Justine Southall. “We know from our reader and customer feedback that Fabled by Marie Claire delivers both the offer and service that women are looking for at a key point in retail evolution.”
In 2017, marie claire expanded Fabled by Marie Claire into a multilevel flagship store offering products to purchase, makeup lessons, Skin Bars and a Fabled Brow Bar.
Image source: @fabledbeautyco
