Prescription services are rising in popularity for the realm of skincare, but now hair care is also dipping its toe into the arena with launching the ALL ABOUT.ME online prescription tool to help consumers achieve their hair goals.
Utilising an online survey, ALL ABOUT.ME helps consumers to customise a product regimen for their hair care needs - whether their desires range from volume to shine, curls or reducing frizz. Accompanying the tool is an introductory video from creator Kevin Murphy, tutorial videos, and instructions on how to best utilise products.
Murphy says of his latest brand development: “I’m thrilled to unveil All ABOUT.ME, our new online prescription tool. All ABOUT.ME offers a personalised consultation, recommending the perfect product combination just for you.”
Regarding personalised hair care as essential for enhanced results, he continues: “When it comes to hair, we strongly believe, like skincare, individuals need to use products specific to their hair type. No two heads of hair are the same and it can be confusing to know which products are most suitable. We wanted to arm salon clients with the knowledge needed to make the best decisions regarding their hair, which will ultimately lead to better results.”
Image: @love_kevin_murphy
