Giorgio Armani beauty and fragrances is launching the second edition of the Sì Women's Circle, a digital project focusing on high profile women who have said yes to their aspirations.
Face of Sì Cate Blanchett leads the digital initiative and is this year joined by Aussie influencer Nicole Warne, as well as lawyer, writer and entrepreneur Rachel Sklar; model and artistic director Sofía Sanchez de Betak and technology entrepreneur Ulla Engeström. The project involves the five women posting a series of videos on Giorgio Armani's social channels and on their own digital platforms. They will share moments and episodes about their personal lives to encourage women to express their ambitions and sensibilities.
Blanchett says of the initiative: “The Sì Women’s Circle is creating an opportunity for dialogue, a network, for women who are facing particular challenges in their careers or personal lives and finding a common ground.
“I hope people who engage with the Circle online will come to understand that even though we might do different things, come from different places, we, as women, often face similar challenges and obstacles. Hearing the stories of other women can be an inspiration to help guide us and make our own decisions.”
