Tomorrow will see CRAZY CHIC director Bronwyn Williams embark on an exciting new venture in partnership with ClanMouse Media – the launch of New Zealand’s first fully interactive digital magazine. Titled B., the digital magazine is a fashion and lifestyle publication for women aged 20-35 and is available on iPhone, iPad and Android Tablet via the App Store and Google Play.
The last two years has seen ClanMouse working on a series of technologies and innovative ideas that will change the way consumers think about the world of publishing and the way they purchase everything from fashion to beauty products and homewares. These ideas are being combined with Williams’ editorial experience to form B. magazine.
Riding the wave at the forefront of the new publishing world, B. is one of the first to combine content, e-commerce and advertising into one seamless experience. This new innovation allows readers to fully interact and explore clothing, products and content, and react to them in real-time through social media,” says Williams.
Through animation, products, garments and models can be moved 360 degrees, turned, opened and explored. Video is interactive and products can now be purchased directly from advertising, editorial and video without leaving the magazine page. The landscape within this new digital publication is endless, so the traditional boundaries of the publishing world no-longer exist.”
For more information, call 027 2577395 or email bronwyn@crazychic.co.nz.
