Pinterest is taking the next step in beauty inclusivity by launching a search tool for different skin tones.
The platform, searched by 200 million people a month, partnered with AI company Modiface to bring users the new beauty personalisation feature. Ultimately the tool will see users be able to search beauty looks, and then receive the most relevant results possible based on skin tone.
According to Pinterest, 70 per cent of those who visit the site are hunting for new styles and looks. But, with more than 100 billion pins to explore, it can be challenging to pinpoint the beauty styles that match skin tones. As Pinterest reported to WWD, feedback showed there were those who said they couldn’t find what they were looking for in regard to hair or beauty ideas.
“Today our search results aren’t as inclusive as they should be, which is why we’re taking this first step,” said Pinterest’s head of discover Omar Seyal.
“The beauty content is there, and the skin tone ranges feature allows it to be easily surfaced when a pinner wants it. The next step is to learn what pins people are engaging with in those ranges so that we can eventually incorporate those pins into more prominent spaces.”
