Featuring collaborations with leading international stylists, make-up artists, bloggers, celebrities, and editors, this September will mark the global launch of YouTube beauty how-to channel - beautytube.
Founded and developed by Esstudio Galleria hairstylist Aleks Abadia and beauty therapist Jacqui Arnold, the channel will feature 90-second video tutorials by industry experts. The videos will provide clear, easy-to-follow instructions and range from offering simple tips to more elaborate looks.
“Ninety seconds is half a pop song, a Facebook check, or a bathroom break. Or with beautytube, it could be an at-home makeover. We created the channel to provide a platform for everyday women to learn their own techniques and enable them to get the looks we provide them with in the salon, on their own,” says Abadia and Arnold.
Each video will appear on beautytube’s website as well as their YouTube page, and be accompanied by a dedicated step-by-step pictorial guide on the channel’s Pinterest page. The channel will launch on September 30.
