A recent French study has proven that less women are turning to glossy publications or sleek websites for lifestyle tips and tricks. Rather, they are going to vloggers for advice.
French media and communication agency Influence4you recently undertook a study to measure the seemingly growing impact of French YouTube beauty vloggers.
The study analysed the time an average user spent watching videos or reading articles, as well as the presence and influence of vloggers on various social media.
It found that users spent roughly the same amount of time on major YouTube beauty channels as they did on leading women’s websites.
It discovered that the influence of vloggers on social networks is much higher than that of glossies and websites - so it’s no wonder why more and more vloggers are being signed for advertisement and endorsement deals.
The research also revealed the preferred technology of specific demographics. Websites are still the number one choice for broader age groups, while women between the ages of 15 and 35 are more likely to tune in to beauty vloggers.
