As more and more brands begin to look at collaborating with bloggers in favour of celebrities, the latest blogger/brand alignment sees Burt's Bees team up with renowned Sydney nutritionist, health blogger, and wellness coach Jessica Sepel.
The partnership will see Sepel get involved with an interactive multi-sensory program that brings the Burt’s Bees story to life and celebrates the success of the brand’s Classics products.
"We are absolutely thrilled that Jessica will be participating as an ambassador for Burt’s Bees during our Classics Celebration campaign initiative, which celebrates the heritage of Burt’s Bees as a pioneer in truly natural skincare based on kitchen chemistry,” says Burt’s Bees Australia senior brand manager.
Jessica’s philosophy of a holistic approach to health, from the ingredients we consume to what we put on our bodies and how we live our lives is 100 per cent aligned with the Burt’s Bees’ philosophy of natural products that nourish our skin, body and well-being.
Jessica’s passion for holistic health embodies all that is good for us - body, mind and soul - and her popularity, evidenced through her hugely successful online following, will provide the foundations of a valuable partnership moving forward, marrying perfectly with the soul of the Burt’s Bees brand.”
Sepel’s role will see her participate in a range of events held throughout March which engage consumers in a 3D interactive experience at Customs House on March 28 and Westfield Bondi Junction on March 29 and 30.
I am excited to be partnering with Burt’s Bees in this brilliant project which will engage all senses with the sound of buzzing bees and the flavour of honey at high profile venues around Sydney. The initiative presents so many touch points with such exciting creativity,” says Sepel.
Burt’s Bees is a brand which reflects my own values of only goodness, from within and without, for mankind as well as the planet. I look forward to sharing this innovative initiative with my followers, as well as engaging with the Burt’s Bees fans.”
