Fashionista has this week released its annual list of the most influential personal style bloggers across the globe, with a couple of Australian names popping into the top 20.
To put together the list, Fashionista took into account the bloggers' followers and engagement on social media as well as website traffic, brand extensions, what brands they work with (higher-end brands got bonus points), and Google News search hits. The list excluded those bloggers who focus more on photography, beauty or lifestyle areas outside of fashion.
The top 20:
1. Chiara Ferragni, The Blonde Salad
Claim to fame: More than 5.6 million Instagram followers, 1.2 million Facebook subscribers, and a shoe line sold in 300 retailers. This year will see Ferragni launch an estore on The Blonde Salad and open her own store in Milan. She is a global ambassador for Pantene.
2. Aimee Song, Song of Style
Claim to fame: 3.4 million Instagram followers, as well as small apparel and jewellery lines.
3. Kristina Bazan, Kayture
Claim to fame: A brand ambassador for L'Oréal Paris, over 2 million Facebook subscribers, and more than 2.3 million Instagram followers.
4. Julia Engel, Gal Meets Glam
Claim to fame: 845,000 Instagram followers and over 390,000 Facebook subscribers.
5. Wendy Nguyen, Wendy's Lookbook
Claim to fame: More than 932,000 followers on Instagram, 420,000 Facebook subscribers, and 625 subscribers on YouTube. Nguyen's video 25 Ways to Wear a Scarf in 4.5 Minutes has been viewed over 35 million times.
6. Julie Sarinana, Sincerely Jules
Claim to fame: An Instagram following of 3.4 million as well as a line of T-shirts.
7. Blair Eadie, Atlantic-Pacific
Claim to fame: 800,000 followers on Instagram, and 165,000 subscribers on Facebook.
8. Chriselle Lim, The Chriselle Factor
Claim to fame: Lim has worked with the likes of Estée Lauder, Bvlgari and Viktor & Rolf and has over 610,000 Instagram followers and 568,000 YouTube subscribers.
9. Gala Gonzalez, Amlul by Gala Gonzalez
Claim to fame: Gonzalez has over 599,000 Instagram followers and has launched her own clothing line with her uncle - Spanish designer Adolfo Dominguez.
10. Nicole Warne, Gary Pepper Girl
Claim to fame: Flying the flag for Australia, Warne has 1.5 million followers on Instagram.
11. Jessica Stein, Tuula
Claim to fame: The second blogger from Australia on the list, Stein has 2.2 million Instagram followers and 1.1 million Facebook subscribers. She is also an ambassador for Dolce & Gabbana Beauty.
12. Bryan Grey Yambao, Bryanboy
Claim to fame: Over 592,000 Instagram followers and 591,000 Twitter followers.
13. Helena Bordon, Helena Bordon
Claim to fame: Boasting 723,000 Instagram followers, Bordon has also co-founded fast-fashion label 284.
14. Danielle Bernstein, We Wore What
Claim to fame: 1.4 million Instagram followers.
15. Negin Mirsalehi, Negin Mirsalehi
Claim to fame: 2.9 million Instagram followers and brand ambassador for philosophy.
16. Rumi Neely, Fashion Toast
Claim to fame: With 662,000 Instagram followers, Neely has also launched fashion line Are You Am I.
17. Nicolette Mason, Nicolette Mason
Claim to fame: Chosen to help create Target's first dedicated plus-size line - Ava & Viv, last year. Mason is also a contributing editor for US Marie Claire.
18. Susanna (Susie) Lau, Stylebubble
Claim to fame: One of the original successful fashion bloggers, with 267,000 Instagram followers.
19. Sarah Vickers, Classy Girls Wear Pearls
Claim to fame: With 395,000 Instagram followers, Vickers has a highly engaged Instagram and blog audience.
20. Margaret Zhang, Shine by Three
Claim to fame: Rounding up the list is our third Aussie, Zhang, who counts 726,000 followers to her name as well as campaigns with the likes of CLINIQUE.
