Hair how-to extraordinaire Jules Tognini is setting a new pace for vlogging with his latest digital campaign. The salon owner, creative director and Hair Expo Male Hairdresser of the Year 2013 is launching lil’ off the top”, which offers 10 different styling videos on his growing YouTube channel.
The campaign seeks celebrate the digitalisation of modern hair care by creating an educational and entertaining online hair community, in which the channel will look to both start and teach trends. Tognini is an international brand ambassador for evo, and is partnering with the hair care brand’s digital producer Matty Roberts to create the online content.
The clips are raw and edgy, talking through basic styling tricks in a way that’s casual, not complicated or boring,” says Tognini. We are encouraging everyday guys and girls to be inspired by a look and ethos that represents all things self.”
The campaign will launch in Brisbane on May 22.
