The highly anticipated House of Sephora press day was held in Sydney on March 6th, 2024.
The event showcased 45+ beauty launches and innovations through the lens of five different trend zones: glitter, gloss and glam, hard-working hybrids, skincare routine staples, feel good fragrance, and head-to-toe essentials.
At the House of Sephora, guests were presented with an exclusive opportunity to gain first access to the season’s upcoming trends and see them come to life through new products, interaction with brand founders and education with experts who work behind the scenes to bring the beauty innovations to consumers.
As one of the world’s leading beauty retailers, Sephora has identified the above five emerging beauty trends based on the season’s curation of beauty innovations and industry insights. Keep on reading to find out the trends to have on your radar this season.
Trend 1: Glitter, gloss and glam
Step up your beauty game with glitter, gloss and glam, as high shine makes a comeback on runways and social media feeds. This trend comes to life with a variety of glittery eyeshadows and glossy lip finishes, marking a shift from last season’s focus on barely-there makeup aimed at enhancing one’s natural features to makeup looks with an extra touch of fancy glamour.
Trend 2: Skincare routine staples
Good news for those who prefer a hassle-free skincare routine – less is more when it comes to skincare this season. Otherwise known as skinimalism, this trend is all about championing a sustainable skincare routine with fewer but better quality formulations specially tailored to your skin concerns.
Sephora recognises that there is no one-size-fits-all approach when it comes to skincare, and this season’s curation of skincare superheroes ensures that its beauty community is able to quickly find a product that targets their specific skin concerns.
Trend 3: Head-to-toe essentials
Unlock the secret to mastering a comprehensive head-to-toe care routine for your daily shower ritual. Delve into Sephora’s head-to-toe essentials of enriching hair treatments and moisturising body lotions, and recognise the importance of maintaining a dedicated hair and body nourishment regimen.
Trend 4: Feel good fragrance
Transform your daily routine into a fragrant delight with Sephora's newest collection of feel good fragrances. Immerse yourself in a variety of uplifting fragrances for every reason, season and mood. Uncover the unique benefits associated with different notes of floral, woody, amber and fresh as you find your balance and comfort in mood-lifting scents.
Trend 5: Hard-working hybrids
Streamline your beauty routine with these time-saving, multi-tasking superstars. Hard-working hybrids are here to not only save time but also elevate your overall beauty experience allowing you to achieve a polished radiant look with minimal effort. Whether it's a hybrid foundation that provides coverage and skincare benefits or a multitasking palette that enhances eyes, cheeks, and lips in one sweep, these beauty essentials are the epitome of streamlined sophistication.
You can find what's new and shop at Sephora, via sephora.com.au.
Image source: Provided / JackOwenBennett
