Dyson Beauty is excited to announce its latest in hair innovation – unveiling the new Supersonic Nural™ hair dryer.
The new offering will be Dyson’s most intelligent hair dryer for healthier scalp and hair. The hair dryer is designed with smart and automatic Nural™ sensor technology that protects scalp health and enhances hair’s natural shine, it also has fast intelligent drying with no heat damage for all hair types.
"If you’re able to limit heat damage, you can get a healthier scalp; and healthier hair," said Dyson founder and chief engineer, James Dyson at the global launch in Seoul, South Korea.
"Our new Supersonic Nural™ has a time of flight sensor which recognises your head and reduces the heat as it gets close to your hair, preventing heat damage to both your scalp and your hair."
"Innovation only comes from investing in research and development. Our obsession to truly understand the root of the problem continues, as we build up some of the most sophisticated hair laboratories in the world," he shared.
The new Nural™ sensors activate Scalp protect mode, Attachment learning and Pause detect – all which help to make styling easier.
Scalp protect mode protects scalp health: In this mode, heat is automatically reduced to 55°C, the optimum temperature for scalp comfort and drying speed, as the hair dryer gets closer to hair and scalp. A time of flight sensor enables this, by projecting an invisible infrared beam to measure the distance between the machine and your hair.
Capsule illumination changes colour to show heat setting: When in Scalp protect mode, this feature ensures that the LED light colour will automatically change between cool blue or yellow (low heat), to orange (medium heat) and red (high heat), depending on the distance the machine is from the head.
Attachment learning remembers your styling preferences: This simplifies styling routines as it adapts to a user’s go-to styling mode, remembering their last-used heat and airflow settings for each styling attachment, and automatically applying them the next time it is in use.
Pause detect for easier routines: It also has a motion-sensing accelerometer which automatically deactivates the heater, decreasing airflow and noise, when you are in between styling passes.
As previously mentioned, the global launch was held in Seoul, South Korea, but closer to home, a launch event was held in Sydney.
Dyson styling ambassador, Renya Xydis who was in attendance, spoke about the game-changing new offering.
"This product is ground-breaking for scalp care, and also allows for a seamless transition between styling tools, with its attachment learning technology," she said.
"This will revolutionise the way I style my clients’ hair, as well as how they can replicate the style at home."
In addition, model, TV presenter and friend of Dyson, Laura Dundovic shared how the brand's tools have changed her hair care game.
"I’ve been on my healthy hair journey for about three years now and have noticed a drastic improvement since using Dyson hair tools," she said.
"When we want to improve the health of any part of our body we need to take a holistic approach, so our hair shouldn’t be any different."
"The scalp is where hair growth begins, so having a tool that can protect and improve my scalp’s health is life-changing," said Laura.
Dyson Supersonic Nural™ hair dryer retails from AU$749, and you can shop here via dyson.com.au.
