On Sunday, July 28th, Wella Professionals hosted an exclusive event, Illumin-Era, celebrating the launch of its new colour range, Illumina, inspired by the golden hour trend.
Guests were greeted with sunset-inspired cocktails, a gelato station showcasing the new shades, and an incredible hair show featuring special guests.
The hair show began with Wella Professionals' general manager, Guillaume Cantelou introducing the trend alongside the night's host, Ludmilla Hilnovsky, creative and community leader for Wella Professionals AU and NZ.
Mesmerising the audience, models showcased stunning new hair looks crafted by Renya Xydis, Wella Professionals creative director, and ambassadors Monique McMahon and Haleema Harris, along with their talented teams.
Adding to the allure, TikTok sensation and makeup artist, Claire Bridgett joined the stage, sharing her makeup tips, tricks, and trends.
The night also introduced the new #WellaWomen and former Miss Universe Australia, Maria Thattil, who unveiled her Illumina hair transformation.
You can find the Wella Professionals product range and download hi-res imagery for editorial inclusion, here.
Image credit: @starkmatthews, @wellapro_anz, @ 35_degrees_north and @ dan_gosse_images
