See all the MBFWA 2018 backstage reports here.
Who: I.AM.GIA
When: 6:00pm, May 16, Carriageworks
Hair: Marie Cain for Redken
Hair look:
“I think everyone’s pretty excited to see tonight’s show because GIA has incredible clothing that is worn by super individual girls [and guys]. Tonight they’re celebrating their huge following that’s built them up into this amazing brand, and they’ve cast total individuals in the show. We didn’t really get a brief as much as were told to work with these models who were hired because of their individuality. There’s no point bringing them in and giving them all a ponytail and making them all look the same because that’s not the direction of the show. There’s 40 models which has been a challenge but everyone has their own look. The hero product is One United. It's a multipurpose spray that we've misted through the hair and it's layered with Fashion Waves 07 to give it some grit.”
Make-up: Colette Miller for ModelCo
Make-up look:
“The inspiration behind today’s look is all based on the models’ individual personality. It’s all about the skin and the products I've used are the ModelCo Rosewater Spray and massaging that in alongside the ModelCo Rosehip Oil.There are three definite makeup looks today – a bleached brow, a red cat eye and a black cat eye.”
