In an industry first, Jo Loves (created by Jo Malone) has launched The Fragrance Paintbrush - a new tool consumers can use to ‘paint’ on their scent.
Designed to change how consumers think about fragrance, the patented tool tool took three years to design. Jo Malone has since said that although it was “a crazy idea”, the tool was created as a convenient fragrance option for perfume wearers on-the-go.
“Dozens of formulations and countless trials followed, until finally everything came together; from the newly formulated gel cologne, which holds the fragrance and dries in seconds, to the travel size brush that can go anywhere and everywhere with you,” Malone added.
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