In celebration of the fragrance’s second coming, Kate Moss and Mario Sorrenti are teaming up again for the advertising, marking a return to the iconic original campaigns that shot the fragrance, and Moss, to superstardom in 1993.
The new campaign imagery for Obsessed will feature never-before-seen shots and outtakes from Obsession’s 1993 campaign. The idea was conceptualised by Calvin Klein’s new chief creative officer Raf Simons, and the project was reportedly one of Simons’ first actions in his new role.
Speaking about the new campaign, Simons says, “I suppose you could say we were obsessed by Obsession. If one thing summed up Calvin Klein for us visually, it was Mario Sorrenti’s Obsession campaign with Kate Moss.”
Moss also approves of her younger image being re-used for the luxury house, saying, “I felt very nostalgic looking at the archive of the original shoot. I had not seen many of these photos before and it feels great that they are still so relevant.”
Obsessed will start retailing globally at the beginning of July.
