Estée Lauder is thrilled to announce Misty Copeland, principal ballerina at American Ballet Theatre, as the new global spokesmodel for the brand’s Modern Muse fragrance.
Copeland is a principal dancer with American Ballet Theatre (ABT), the first African American woman to ever hold this position in the company’s history. She is also a philanthropist and was named to the Time Magazine 100 Most Influential People list in 2015.
Copeland will front the new Modern Muse fragrance campaign across digital, TV, in-store and print, debuting September 2017.
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