Last week saw Google reveal the top 10 most searched diets across the globe, but “diets” only tell a tiny bit of the story on what is trending when it comes to health and wellbeing. This year, the top five concerns and interests for health and wellness include energy boosting, food intolerance, general wellbeing, digestive health, and beauty from within, according to Arlor Natural Scientific.
While the top trending diets this year on Google were Paleo Diet and Atkins Diet, people are now ditching restrictive diets in favour of healthy, sustainable ones. “When it comes to weight management, consumers have taken a dramatic departure from deprivation-style weight loss diets by simply eating healthier and adding specific real food components and/or nutrients,” says Arlor Natural Scientific export manager Charlotte Goldstein. Bioglan general manager Steve Brandt agrees, revealing “consumers are gravitating back to cooking healthy meals and snacks to better their health.”
As well as enjoying a healthy diet, people are also embracing natural, food-based solutions, according to Naturopathica category manager Stuart Boag. “Consumers are progressively looking more to nature as a means of attaining health and wellbeing. This trend includes supplements and foods leveraging the power of nature, from raw, unprocessed wholefoods and superfoods to the highest quality herbal extracts for symptomatic relief,” says Nature’s Way general manager Raphael Cohen.
Digestive health dominated the health and wellness arena this year, and is set to continue to rear its head in the new year. “There is going to be increased focus on the importance of gut health in 2015,” says Brandt. Cohen adds: “Consumers are looking to build their immunity and digestive health. Probiotics are becoming increasingly more relevant as consumers want to stay healthy to cope with their progressively busy and demanding lives.”
Five brands helping Australians to continue on the road to healthy happiness are Arlor Natural Scientific, Bioglan, Fab Iron, Nature’s Way and Naturopathica. Here, BD talks to each of them to find what they’re doing to keep Aussies in tip-top condition...
Brand debrief: Arlor Natural Scientific specialises in the development of natural, food-based supplements and cosmetics.
Standing out from the crowd: Realistically, no miracle cure will help you stay slim for life! To be effective, the solution must pass the test of time, however, most methods are too drastic and unpleasant. The Authentic Slimming product range offers effective slimming aids that can be used and enjoyed freely for as long as desired.
Health outcomes: Regular and progressive weight loss, reduction of waist circumference, self-indulgence without the guilt, and improved bowel movements.
Hero product: For those who need to lose a few of kilos, The Authentic Slimming Fat Burner allows the body to continue to burn lots of calories, even after several weeks of treatment.
Brand debrief: Bioglan is a Natural Healthcare brand dedicated to improving the health and wellbeing of Australians.
Standing out from the crowd: Bioglan bring the latest trends and innovations to the Australian market. Its first-to-market approach secures its position as leaders in the field.
Health outcomes: Improved digestion, better mobility and more energy.
Hero product: The comprehensive and diverse range of SuperFoods.
Brand debrief: FAB IRON is a low-dose iron supplement specially developed to assist consumers with inadequate dietary iron and vitamin intake. Iron deficiency is the number one nutrient deficiency in the world, and the FAB IRON range is tailored to bridge that gap in the average diet.
Standing out from the crowd: FAB IRON contains organic iron, which means it’s gentle on the stomach (and digestive system), minimising unpleasant side effects such as nausea and constipation.
Health outcomes: FAB IRON helps to restore energy and overall health.
Hero product: The liquid iron has a pleasant taste (compared to other liquid irons on the market) and is suitable for children.
Brand debrief: The brand stands for enjoying a better, healthier life by living life as nature intended – “nature’s way”. Its portfolio of products harnesses the power of nature by combining the best ingredients nature has to offer in expert formulas to improve health and wellbeing.
Standing out from the crowd: Nature’s Way offers innovative health solutions for the widest range of health issues and concerns than any other brand in Australia. It has been the first to release several everyday health supplements to the Australian marketplace.
Health outcomes: Boosted health and vitality, as well as symptomatic relief dependent upon the benefit area being treated or supplemented.
Hero product: There is no one hero product. The benefit of the brand is the wide array of “hero” sub-brands under the Nature’s Way umbrella that consumers feel are unique and irreplaceable.
Brand debrief: Naturopathica is a long-established brand with market-leading problem specific solutions in key health categories in Australia. It specialises in weight loss and gastrointestinal health.
Standing out from the crowd: It focuses on delivering innovative, effective solutions, backed by sound research.
Health outcomes: Different products in the Naturopathica range help with weight loss, healthier body weight, a reduced urge to snack between meals, improved digestive harmony and overall health, better sleep patterns, increased libido and sexual desire, and relieved symptoms of menopause.
Hero product: FatBlaster Max. It has long been the leading diet supplement in Australia combining topical ingredients such as garcinia, green coffee bean, and green tea.
