Roxy Jacenko has today announced the launch of her latest venture: a social media content creation agency called Social Union.
Headed up by Jacenko and News Ltd. art director Morgan Tait, Social Union will offer social media content creation and management to clients.
Speaking with AdNews on the project, Jacenko said: “It was a natural progression to start Social Union.
“One of the key things for me when I started Sweaty Betty PR was to ensure that I evolved, that I didn’t just stick to what I knew but continued to push the boundaries and offered clients ways to communicate beyond traditional and became the one stop shop.”
Social Union is designed to “allow clients to create fresh content rather than relying purely on influencers,” and has already worked with brands including L'Occitane, Mecca, DU’IT, Farmhouse Gold by Pauls, Acqua Di Parma, Kai Fragrance, Byredo, Nars, Beauty Boosters, Glam by Manicare, Lady Jayne, Napoleon Perdis, Hourglass, Versace by Rosenthal and Shannakian Fine Jewellery.
Jacenko started famed PR agency Sweaty Betty PR in 2004, and has since added an influencer management business Ministry of Talent to her portfolio of businesses.
