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Priceline Pharmacy is excited to announce two new ambassadors to complement its already impressive ambassador line up. Dr Preeya Alexander and Lindy Rama-Ellis (formerly Klim) will join the Priceline team as a Health Expert and Brand Ambassador respectively.

Dr Preeya Alexander, a practising Melbourne-based GP, will use her passion for preventative health and holistic care to act as the brand’s key health spokesperson, alongside Priceline’s extensive Pharmacist network.

The decision to work with Priceline Pharmacy was based on mutually shared values says Dr Preeya, “I feel our values are aligned, particularly given Priceline’s focus on preventative health. We’re very aligned in providing people with easy to understand, evidence-based health information, supported by an integrated health team everyone ideally needs.” 

Lindy Rama-Ellis who is an entrepreneur, designer and mother of four, now joins other marquee Brand Ambassadors, Chrissie Swan, Ita Buttrose and Tanya Hennessy.

“I’m delighted to be Priceline’s newest brand ambassador, joining their current stable of empowered women, and expanding on the diversity of the existing group,” says Lindy.

General Manager of Priceline Pharmacy Andrew Vidler says, “We chose these women as our Ambassadors quite deliberately; because they wonderfully personify Priceline. It’s their genuine love for our brand – and their obvious authenticity - which sets them apart. I couldn’t have asked for a more remarkable and inspirational group of women to represent Priceline Pharmacy.”

For more information, imagery or general press enquiries on Priceline Pharmacy please contact: Hayley Conway: hayley.conway@priceline.com.au / Geraldine O’Shannessy: Geraldine.oshannessy@priceline.com.au. 

Lauren Chaplin has stepped into a new role at finder.com.au as senior shopping writer. She is now leading editorial for sales, fashion, beauty, home and wellbeing. Lauren was most recently shopping writer for the site.

Chaplin can be contacted at: lauren.chaplin@finder.com. 

Since launching less than a year ago, beauty news and trends website, Centennial Beauty has only gone from strength to strength.

The brand's umbrella now also includes a chart-topping podcast, Renegade by Centennial Beauty, and the digital platform has recently been nominated in the Mumbrella Publish Awards 2020 for Launch of the Year.

Centennial's niche is the intersection between beauty, technology, and pop culture. The site covers what is trending and viral across the digital landscape. Topics include:

- INFLUENCER/CELEBRITY COLLABORATIONS THAT SKEW TOWARDS MILLENNIAL AND GEN-Z
- BRAND DEVELOPMENTS IN TECHNOLOGY, SUSTAINABILITY, AND SOCIAL JUSTICE
- VIRAL BEAUTY (TikTok makeup hacks, trending products, online beauty community)
- PRODUCT LAUNCHES THAT ARE PARTICULARLY VISUAL

Stats and wins:

- Audience: Female 16-27
- Over 350K monthly page views and 275K monthly unique users — greatly exceeding expectations only 9 months in
- Most-followed TikTok account in Australian media— up to 1 million+ views a month
- Cited in Seventeen Magazine, Elite Daily, Byrdie, Buzzfeed, Insider, Business Insider, MTV Australia, and Paper Magazine
- The most recent beauty roadtest piece got over 22K unique views in 1 week completely organically from search
- Podcast Renegade by Centennial Beauty reached #1 on Australian Entertainment News charts multiple weeks in a row
- Some notable interviews: Lili Reinhart, James Charles, Maddie Zielger, Steph Claire Smith & Laura Henshaw, Kira Puru, Michelle Battersby
- In addition to advertorial and podcast advertising packages, Centennial offers an on-going short-form video creation package of mobile-first content for use across TikTok, Reels, Triller, and IG. It offers news-style TikToks or creative-style TikToks.

For further information, please contact: hello@centennialbeauty.com

SHA PR welcomes three new clients to the agency this September. 

- Founded by Dr Tarj Mavi, La Mav Organic Skin Science is the world's first Certified Organic Skincare brand infused with proven natural bio-actives for all skin types. 

- Pump Hair Care is an Australian made, plant and botanical based, hair care range that actually works, created by former hairdresser Natasha Jay, Pump is available in over 250 salons and sells to over 100 countries. 

- Founded by its namesake in Bondi Beach, Ere Perez draws on her Mexican heritage when creating her natural skin care and make up, made from powerful botanical ingredients they work to transform, nourish & create radiant, healthy skin.

For contact details, visit the SHA PR profile here.