Australian Fashion Week 2024 has wrapped up, leaving an undeniable mark on brands and industries alike.
Our feeds were flooded with Fashion Week content all throughout May, capturing the essence of #AFW.
BD reported on the reach, engagement and value of the Instagram, TikTok and editorial coverage, here. And now, let's dive into the top influencers who drove Australian Fashion Week's incredible IG Stories results.
Influencers posting to Stories contributed a huge amount of coverage, reach and value for this year's AFW – We're talking $14.4m in PR value, 239.9m impressions and 2,844 Stories mentions, as reported by MVO.
Keep on reading to find out what influencers helped drive the charge.
Top posting influencers
MVO shared the top influencers who generated the most content on IG Stories by tagging @ausfashionweek throughout the month of May, 2024:
Top followed influencers
The influencers with the highest follower count posting on IG Stories, tagging @ausfashionweek throughout the month of May, 2024 were:
Top value influencers
And finally, the influencers who generated the highest PR value on IG Stories tagging @ausfashionweek, throughout May, 2024 are below. Outlined is number of IG Stories vs PR value.
The data surrounding IG Stories posted in May was reported by MVO and its list of tracked influencers.
Header image credit: @natalie_roser, @havanattan and @piamuehlenbeck.
Images throughout: MVO
