Whether you work for a media outlet, brand or PR agency, it’s always interesting to see what topics and articles have sparked the interest of other people in the beauty industry.
Each month sees new trends arise for searched keywords, and May was no different.
To help gain a true insight into what has sparked the interest of the industry, let's take look back at BD's media insights report for May.
Top five news stories:
1. Cosmopolitan Australia appoints social media and digital manager
2. The top AU print publications talking beauty in Q1 2024
3. The hottest beauty brands ranked
4. The beauty brands on the rise
5. The most powerful beauty influencers revealed
Top branded search terms by media:
1. The Body Shop
2. Fresh
3. Eau Thermale Avène
4. LUSH
5. Yves Saint Laurent
6. QV
7. CeraVe
8. La Roche-Posay
9. Natio
10. Clarins
Top non-branded search terms by media:
1. Fragrance
2. Volume
3. Vitamin C
4. Nail file
5. Body oil
6. Skin tint
7. Collagen
8. Facial
9. Shampoo
10. Lip balm
Header image credit: Getty
