It looks like natural ingredients are on the up for next year, according to recent research from Trendalytics.
"We’re continuing to see the blurring of the lines between industries: food and wellness, wellness and skin care," said Trendalytics content marketing manager, Sarah Barnes. "Brands in any of those spaces are branching out to create more of a lifestyle approach."
Some of the ingredients in the top 10, chlorophyll for example, are being driven higher in the ranks thanks to social media trends.
"The idea of ‘beauty hacks’ is really popular: people are saying sea salt spray is a miracle cure for acne, and chlorophyll is another," said Barnes.
"Last year, we saw the boom in vitamin C, elderberry and other natural ingredients that help boost immunity. Now, people are emerging from lockdown into society, and these are other examples of shifts in consumer demand and priorities."
So what did make the cut? Here are the top 10 ingredients for 2022, as ranked by Trendalytics.
1. Chlorophyll
2. Postbiotic
3. Pyrrolidone carboxylic acid
4. Bakuchiol
5. Winter cherry
6. Volcanic ash
7. Makgeolli
8. Tulip
9. CBD
10. Probiotic
You can view the report here.
Image source: Getty.
