Are Media, Australia’s leading omnichannel content company for women, today announced the appointment of Jessica Bailey as editor of ELLE Australia.
ELLE is the largest, most powerful fashion brand in the world, with 50 editions globally, 37 million social media followers and 70 million unique browsers.
A highly respected and experienced fashion and lifestyle editor and journalist, Bailey will join ELLE Australia on February 10, 2025 to oversee the brand’s content direction, as well as steer and grow ELLE to become an omnichannel fashion and beauty powerhouse for Gen Z and young millennial women.
"Sixteen years ago, I started my career at 54 Park Street so this is a full-circle moment for me," said Bailey.
"For years, ELLE’s spirit, style and distinct point of view has remained unparalleled and has made it the leading fashion brand for young women across the world."
"ELLE Australia’s 2024 print relaunch was the most exciting masthead revivals of the year, and I’m thrilled and honoured to return to Park Street to lead this big, beautiful brand into its future," she said.
Bailey's previous decade-long role as editorial director of Grazia Australia will hold her in good stead for an exciting year ahead at the title, with four issues being published as well as staging multiple ELLE initiatives including the Next Gen Awards, styling masterclasses and the return of its top-rating podcast, What The ELLE?.
"I’m thrilled to welcome Jessica to Are Media to lead the exciting growth of ELLE Australia after last year’s highly successful print relaunch," said Are Media general manager – fashion and beauty, Nicky Briger.
"Over the past 10 years, ELLE.com.au has become Australia’s premium digital destination for smart, savvy Gen Z and Y women, reaching a total Australian audience of over 1.5 million across all touch points."
"ELLE Australia is a social powerhouse, with 742,000 followers on Facebook, 302,000 on Instagram and the fastest-growing TikTok channel in the market, up 1,000% last year," said Briger.
Last year’s re-launch of ELLE Australia magazine strengthened Are Media’s luxury portfolio, which also includes marie claire, Gourmet Traveller, BEAUTYcrew, beautyheaven and Girlfriend.
"This year, the ELLE masthead will celebrate its 80th birthday, and the significance of becoming ELLE Australia’s editor in this milestone year is not lost on me. I’m beyond excited about this opportunity and can’t wait to get started," shared Bailey.
Image credit: ELLE Australia
