Weight Watchers will be undergoing a makeover shortly, with Bauer announcing the brand is launching a revamped version of the magazine. The new-look publication will take advantage of the burgeoning health and wellness arena, with Bauer hoping to establish the brand globally.
Managing director for Weight Watchers Paul Schiffner describes the brand’s plans to AdNews: “We've decided to make an evolution with our magazine. We're going to talk to our customers about weight loss, but we're going to be doing it much more in the context of holistic health.
“For us the magazine is the first step, the vehicle to talk to our consumers about how things are going to change at Weight Watchers. In Australia and New Zealand they'll start to see other elements from product in program, and how we deliver meetings and our digital user experience. All of these things are going to evolve as we move forward.”
The latest incarnation of Weight Watchers (the publication) will launch mid-August, with changes on various other social media channels expected to follow.
