Are Media’s ELLE Australia is accelerating its standing as a luxury omnichannel powerhouse for Gen Z and millennial women, with the release of its first anniversary print edition accompanied by a multi-platform content roll-out, all under the direction of new editor, Jessica Bailey.
With rising Australian star Alycia Debnam-Carey of Apple Cider Vinegar fame gracing the cover, ELLE Australia is also releasing five exclusive videos from the cover shoot, as well as a new luxury digital offering, all available on ELLE.com.au.
This year will herald multiple ELLE Australia initiatives including the ELLE Next Gen Awards, styling masterclasses, the return of its top-rating podcast What The ELLE, and the launch of a new podcast about fertility sponsored by Elevit later this week.
Jessica Bailey has joined ELLE Australia as the brand celebrates its one-year print anniversary with the release of its 220-page March edition, packed with luxury advertisers, high fashion and the ELLE International Best Beauty Award winners.
"ELLE has a truly unique ability to connect with young women. Part of that is spotlighting the next generation of Australian talent before they hit the zeitgeist, hence the choice of Alycia as our cover star," said Bailey.
"The return of ELLE in print last year was the most exciting relaunch in media. While this year is about keeping that momentum, we will also be upping the pace across all platforms."
"Video content is central to ELLE Australia’s strategy to engage its younger audience. The brand has produced five cover ‘films’, including a behind-the-scenes ‘Making of the cover shoot’ showcasing South Australia's Lake Gairdner salt flats. The videos will be featured across ELLE’s digital platforms and refreshed YouTube channel," she said.
To hear more about her plans for the title, please click here.
ELLE is the largest, most powerful fashion brand in the world, with 50 editions globally, 37 million social media followers and 70 million unique browsers. The brand celebrates its 80th birthday this year, commencing with a star-studded event at the recent Milan Fashion Week.
ELLE’s total reach in Australia now extends to over 1.5 million touchpoints across online, social and print platforms, 308,000 coming from its web audience measured by Ipsos Iris*.
"We’re incredibly proud of the March issue and the accompanying digital content is next level," said Are Media general manager of luxury, Nicky Briger.
"Jessica and the team have done an amazing job and have exciting plans to further grow ELLE in 2025, especially in digital and off-platform initiatives like podcasts and events."
Source: Ipsos Iris Online Audience Measurement Service, Jan 24 - Jan 25, Age 14+, ELLE Australia, average monthly audience (000s)
Image credit: Supplied/Are Media
