Are Media, Australia’s leading omnichannel content company for women, has announced the appointment of Katherine Chatfield as editor of Woman’s Day.
Chatfield is responsible for leading the content strategy and editorial direction of the title, driving audience growth across all platforms, and strengthening the brand’s position as a trusted source for lifestyle content, celebrity news and real-life stories.
A highly experienced content creator, Chatfield has worked across digital and print for some of the biggest companies in media – including News Corp, ACP Magazines, Fairfax, Pacific Magazines and Verizon. As well as content creation and copywriting for some of the biggest companies in Australia and the UK including Myer Marketplace, Selleys, Berocca, The Good Guys and Australian Unity.
Her plans for Woman’s Day include a strong focus on digital media and building it as a true omnichannel brand.
"I’m absolutely thrilled to be joining the team at a time where the brand is really coming into its own as a digital-first, omnichannel powerhouse," said Chatfield.
"One thing our stories all have in common is that they have heart and that is what really connects with millions of women every week across digital, social, EDM and print."
"We’re really going to be pushing the boundaries when it comes to exclusive digital content, video storytelling and social-first strategies."
"You can expect more real-time engagement across loads of platforms, and there will be seamless brand integration as well. This is the beginning of a new era for Woman’s Day. We’re going to be bigger, bolder and more connected than ever before," she said.
Are Media general manager – entertainment, Susan Armstrong, added:
"I’m incredibly excited to see Kathrine Chatfield step into the role of Editor at Woman’s Day, one of Australia’s most iconic and trusted brands."
"As we look to the future, Katherine is perfectly poised to take Woman’s Day to new omnichannel heights – building on its rich heritage while evolving it into an even more dynamic, digitally led powerhouse," said Armstrong.
