Fashion editor Damien Woolnough is launching his own publication for male couples looking to get married, Marry The Man.
Marry The Man will start out as a purely digital magazine until September, where it will be supported by a bi-annual print edition.
“One of the things that came up was what would happen when Australia voted ‘yes’ and it didn’t seem there was a space for gay couples to be able to dream of happy ever afters. We all grow up with the fairytale of straight weddings, we have Meghan and Harry about to happen, but there isn’t anything there for gay couples, or hasn’t been anything there for gay couples to aspire to,” Woolnough told Mumbrella.
He said the new title was a natural fit, given his background in luxury, fashion and grooming.
“It’s bringing that luxury edge to what is a new frontier. The gay market has a reputation for being tastemakers particularly in the field of fashion and grooming, so it’s exciting to see what new traditions and celebrations will be created in the weddings to come,” he said.
The digital site is being launched in line with MBFWA, further saying: “I’m a big believer in the digital space and the way that digital engages with people. I really want to capture that energy quickly but also to get it right.
“I wanted to have a bit of time to find out the parts – because it is a new frontier – to find out the parts that the audience really engaged with and have that help shape the [print] publication when it’s launched in September.”
The title is currently only for men, but Woolnough hasn’t ruled out the opportunity to start a female-oriented product.
Damien Woolnough, Editor:
Damien@marrytheman.com.au
