INSTYLE and Styleicons has shared changes to its editorial lineup, announcing editor Cameron Pine has been promoted to creative and editorial director.
Pine has held the editor role for the best part of the last 18 years, alongside national sales director Jo Cowan, who celebrates 20 years with the title in July.
With the launch of Hair Festival taking place in June, the business felt it was time to recognise the key creative impact Pine brings across its various touchpoints and the expansion of his remit in recent times as the title has continued to grow.
Responsible for all creative output across INSTYLE, Styleicons and Hair Festival, Pine will continue to innovate creative and branded content, bringing editorial solutions to the full range of partners and advertisers.
In an extension of his remit, Pine will also bring his creative eye to develop and enhance the brand's creative offering on BHA’s sister titles, Professional Beauty and SPA+CLINIC as well as future special projects.
He will continue to contribute widely within INSTYLE and Styleicons and represent the title throughout the hairdressing industry.
Along with this news, deputy editor Shannon Gaitz will be stepping up to become editor effective immediately.
Gaitz has been key in growing the digital and print offering over the last seven years as online editor. She now becomes responsible for the magazine’s timely publication and becomes the key contact internally with design and production teams.
Gaitz will continue to contribute across various touchpoints and will enable Pine's editorial vision through new features, strands and content approaches.
The title is now recruiting a replacement beauty editor and journalist for the incumbent Sarah Mourtos, who leaves the business after two years on March 23, 2021.
