When she was hired as the new editor of Vogue Australia in 2012, Edwina McCann said: The opportunities for this formidable brand online and in a social media landscape are endless and our future is very bright indeed." Putting her money where her mouth is, McCann is excited to reveal that Vogue Australia now has the largest social media following of any Australian publishing brand.
This week saw Vogue celebrate a major milestone - reaching one million Facebook likes. The past 12 months has seen Vogue evolve as one of Australia’s most powerful multi-platform brands.
When I joined the business almost two years ago, our Facebook likes were at 70,000 and Vogue Australia wasn’t on Instagram. Centralising our multi-platform approach was paramount for the brand and this is a fantastic testament to the Vogue Australia teams’ dedication to working as one brand across multiple environments and screens,” says McCann.
Every day the team creates content that is entirely original from the magazine so that Vogue.com.au is a wholly new and worthwhile editorial experience. The website is updated at least 10 times each day, which is more than any other Australian fashion website. This makes it easy for our Facebook to be updated regularly with posts, which ensures that it's always prominent on our followers news feeds.”
As well as having one million Facebook likes, Vogue boasts 83,418 Twitter followers, 217,115 Instagram followers, 225,787 Tumblr followers and 21,399 Pinterest followers.
