Following the launch of Elle and Yours, Bauer Media Group last night announced plans to launch two new magazines this year. Both titles will be female-focused in order to capitalise on the company’s main demographic.
As well as launching the new magazines, Bauer will be relaunching and rolling out new sites to form the biggest women’s digital network in Australia. The new sites are part of the company’s plans to reinvent itself as a multi-platform media company with a strong digital presence. The new sites will begin operating from the December quarter.
According to AdNews, there are predictions that Bauer’s new women’s digital network will bring together all of its women’s brands and content under one roof to create a single platform with increased reach.
When it comes to digital, Bauer currently has 3.6 million unique browsers and reaches more than nine million women across its portfolio of brands. The company has sold more than a million paid digital magazine downloads.
