The celebrity fragrance trend gained so much momentum in the past decade, it seemed everyone from heiresses to real housewives had a perfume to their name. And while the sector still holds a strong place within the fragrance market, it seems it’s slowing down slightly (there were 52 new celeb fragrances in 2012, compared with 74 in 2011) in favour of a new trend – celebrity make-up collaborations.
When celebrities first began dipping their toes into the beauty world, it came in the form of limited-edition collections. These collections have now grown to be so much more. to celebrate her 10-year anniversary as the face of Rimmel London proved to have plenty of staying power, remaining a stalwart within the brand’s current range. While Serena Williams Collection collaborative ranges with OPI have also become a regular occurrence.
It seems any celebrity with proven star power has what it takes to sell beauty products – other collaborations include and for M.A.C. Even designers are getting in on the action – just take a look at Tweezerman Betsey Johnson Slant Tweezers, Karl Lagerfeld for shu uemura, Lancôme collaborates with Lanvin’s Alber Elbaz and Smashbox’s artist collaboration.
With news emerging this past week that Rihanna has signed on as a creative partner in M.A.C, it seems it’s not just enough for celebs to put a face and a name to a brand. In contrast to traditional M.A.C collaborator’s, Ri-Ri is being described as a creative partner” for the brand, meaning she’s been given free reign on packaging and colours, make-up textures and finishes. We can only imagine Drew Barrymore is kicking herself she didn’t know about Rihanna’s deal before she went ahead and created Drew Barrymore unveils beauty brand in the form of Flower.
What do you guys think? Do you like the idea of your favourite celeb designing your cosmetics?