Products at a lower price point are (obviously) a huge plus for the budget beauty consumer. In a competitive beauty industry and an increasingly expensive world, consumers are constantly seeking out products that offer the best value.
But it is also important for brands to offer ‘trendy’ products at an affordable price, so consumers can achieve the look without splashing too much cash. This, many would agree, also fosters customer loyalty.
Below, BD takes a look at the best beauty buys under $30.
MUD Moisturising Lipstick is an ultra-hydrating lipstick with rich colour pigmentation to deliver soft, moisturised lips with a subtle satin finish.
COVERGIRL Clean Fresh Skin Milk Foundation is a foundation that delivers a glowing, dewy finish that lasts all day long, blurring imperfections and creating a more even skin tone.
ulta3 Blush Sculpt Stick is a creamy pink blush stick with a hint of golden shimmer is the perfect finishing touch to instantly emphasise your cheekbones.
NYX Professional Makeup California Beamin' Face & Body Liquid Highlighter is an all-over face and body highlighter.
Ardell Brow Sculpting Gel provides a perfect all day hold to help tame brows into shape. The lightweight gel contours and defines brows while providing all day hold and conditioning.
essence easy brush liner provides accurate eyeliner and breathtaking cat eyes in seconds. Thanks to its 400 tiny, fine hairs, you can easily glide the tip across the lid super accurately.
Rimmel London Lasting Matte Concealer is an ultra-light concealer that allows the skin to breathe, delivering a gorgeous, natural finish while not settling into creases or clogging pores.
BeautyPRO Mascara Spiral Makeup Brush is ideal for separating eyelashes and mascara application with its flexible, nylon bristles.
Bourjois Delice de Poudre Highlighting Palette is a luxurious gold highlighting palette that will leave skin with glints of sunshine.
Maybelline New York Master Primer™ Pore Minimizing Primer is a primer that helps minimise the visibility of pores, while smoothing the skin surface before applying foundation.
