L'Oréal-owned NYX Cosmetics has been announced as the official beauty sponsor of Coachella 2019.
Activations by the brand will include a glitter playground, inspired by the brand's Glitter Goals collection, and a beauty bar and touch-up area. Attendees of the festival will also get to experience Instagramabble installations, a glitter fountain and phone charging stations with wi-fi and air-con.
NYX global brand president Yann Joffredo said in a statement: “Our fans have relied on our professional-grade products year after year to create their festival beauty looks. It only made sense to take this one step further and create an immersive festival experience that excites both brand loyalists and new fans alike.”
Last year, Sephora was Coachella’s beauty sponsor – this is the first time NYX has sponsored a festival.
